Elizabeth O’Connell is Executive Director of Enrolment Management at ASU London, having joined in March 2026. She has extensive experience across the aviation, consumer goods and higher education sectors, having held senior leadership roles in marketing, student recruitment, admissions and commercial operations.
Prior to joining ASU London, Elizabeth spent over a decade at Northeastern University London (formerly New College of the Humanities), most recently serving as Senior Director of London Campus Marketing & Global Network Operations. Earlier in her career, she held marketing roles with British Airways in New York and London before becoming Head of Sponsorships for Guinness in Sub-Saharan Africa at Diageo.
Elizabeth has led multidisciplinary teams across marketing, recruitment, admissions and compliance, building a strong track record in driving growth, delivering strategic change and enhancing the student experience.
Elizabeth’s approach to leadership is centred on building high-performing teams, developing talent and using insight to drive informed decision-making. She is passionate about creating exceptional student experiences and delivering sustainable growth through collaboration and innovation.
Elizabeth holds an MA in Spanish from the University of Edinburgh.
